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Ensuring Updated Content Will Help Grow Your Website
Posted by IMer | Posted in SEO | Posted on 05-04-2009
What steps are required to ensure that your website improves its current search engine position and possibly even makes it to the top of the listings? There are plenty of tricks and tips you can use for yourself. Here’s what we at North West Trader think are important.
The most important is adding plenty of unique, fresh content. This can be achieved in a variety of ways and depends on your website and its content.
If you are a shopping website, then you will no doubt have a catalogue of items to sell. By showing these items and having a page per product, you create a large web site. By then continuing to update these items, your web site is seen as fresh. This can be as simple as adding new products on a weekly basis, or just going into the items and changing their descriptions a little on a weekly basis.
Maybe review your product texts and make sure that each one is at least 100 words, or 200 words if you are more wordy. More importantly, make sure that you have not stolen the text from any other sites as this is a huge killer – search engines will find it is ‘duplicate content’ and may not even include your pages.
Another trick is to show an item or few products on the home page ? a product of the week sort of display. Set a day aside and once a week change the item or products and in doing so you are keeping the home page updated.
If you don’t have the option of an item catalogue, then there are still ways of keeping the site current. An web site blog to which you post a couple of times per week produces a growing website and new, fresh content. On a similar vein, you can have a current news section – either a page or a set of pages. Either of these can be worked so that some of the text is displayed on the web site home page to keep it fresh.
And an additional trick is a forum. If you have regular visitors to the website they might like to be part of a forum. Every time they add a post they are adding to your site’s material.
So why is this beneficial? Well, the more content you have on you web site the more pages and more possible combinations of keywords are on your website. By including lots of extra text there are more chances of someone finding your site.
Also, by keeping your content updated, search engines see that the site is being updated and should rate your site higher. They assume that the website is not getting stale and full of old, outdated, information. Also, by using forums, blogs, offers and the likes, real customers are more involved in coming back to the site to see what you have to offer.
So keep adding content – it creates a lot more opportunities for visitors to find text on your site and it keeps the search engines interested. And if you are looking for quick links, get in touch with local directories, such as ours at North West Businesses.
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