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Viral Marketing Selling-Top 10 Ways
Posted by SharpTool | Posted in Internet Marketing | Posted on 01-10-2008
When people are first getting started in trying to understand viral internet marketing they typically have a lot of questions as to what types of strategies and what methods actually work with viral marketing strategies.
Let’s take a quick little walk into the world of some of the most popular and top ways to use viral internet marketing selling to your advantage.
1. Firstly and no doubt most importantly, think beneficial…
The viral nature or aspect of the offer has to be very beneficial to the reciever. This is top priority no matter which way you want to look at things. This, as with most things, is easier said than done. Whether it’s beneficial emotionally, monetarily, a gift or otherwise, this is the foundation of any viral campaign to take off.
Mind you, if this part was so easy to pull off..we’d never get any sleep because of the bombardment of viral spread. So, when you look at it…it’s really quite awesome that in reality it’s tough.
2. In your email marketing or blogging, you could just about think backwards. Try and work looking at things in reverse from either your blog post or the subject line.
The thing is..If not easy to implement and concise..and mention the benefits off the get go…it probably won’t work out for you virally.
3. From the saying that has been around for what seems forever…
K.I.S.S
Keep It Simple Stupid
Remember, you have to get a person’s interest fast. You can’t have your message all jumbled up with confusion and distractions to the viewer!
Right, but let’s be clever…but realize some people might not get it as easily as others.
Passing things on will require the sender to “understand it”, how do you think that will be accomplished so that he/she will want to pass it on?
4. Well..this shouldn’t come as much of a surprise. Obviously, “Sex Sells”.
Of course it’s most likely NOT sex you will be selling. But, if you’d like to get a flow going..and bring about curiousity..sneaky suggestive sexual inuendos can do the trick. Catching friends off guard and playing with them is some things people like to do with methods lis this.
5. The funny bone is a great place to get at! Humour works very well with viral ideas you’d like to spread. Be reminded. Think about how many commercials you’ve seen where you said to friends, “God, you have to see that commercial? It’s hilarious!”
6. Brand Or Name Leveraging- A very good way to use viral marketing is by leveraging well known figures, brands, people etc. Much of the time with popular entities, people won’t need as much info about it. Important and well known items, help to keep the communication channels open with your recipients.
Be sure to check out all of the legal litigations of doing something like this though, before moving ahead with it.
7. Don’t come off as a phony trying to get your message to virally take off. People can always tell if they are being prodded into doing something, by trying to hare, it will turn on you. Remember, people want to think it’s their idea. If you have done your part on creating good viral marketing aspects, this will take care of itself.
8. What’s in the new or headlines? What’s popular?
If you can utilize already popular events it can help you to get your own thing happening. People are aleady talking about it. Try and use this to your advantage!
9. Everybody loves a mystery! Creating mystery or keeping people hanging with a viral marketing concept can only help get that interest happening. Of course, just like with everything else, in the end…come clean, or somebody might get po’d!
10. Think about reality. Many people are trying to avoid being sole by corporate entities and their advertising. It’s better to come off with down home and more earthy viral message. Your messages will work better if people feel more comfort by being able to identify with the message easier.
