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Deep Linking For Traffic And Usability
Posted by IMer | Posted in Internet Marketing | Posted on 12-03-2010
Deep linking is a necessary tool for life on the Web 2. 0. In the information age, web presence is a question of visibility. This tool enhances web traffic and makes a sites internal navigation more user friendly. The overall effect is to improve information dissemination and e-commerce revenue.
Internal deep linking connects pages within a given site by hyperlinking key words. Readers interests are met at each peak in curiosity. This allows control by the reader to explore related areas of your site, increasing internal traffic. In a well connected site, usability improves as customers can immediately find what they seek and promptly complete a transaction.
Perhaps the best example of internal deep linking is Wikipedia. Easy internal navigation is the backbone of this nonprofit encyclopedia. It makes navigating through a world of information seamless and easy.
External linking: This form accesses content of an outside web page, bypassing the given site’s home page or directory. In this way, deep linking can be both blessing or a curse. External links are more important than internal links, as they result in higher placement on lists of of sites returned as relevant. This is why it’s important to network with other sites and authors to mutually increase traffic.
Instead of pointing an audience to the homepage of an outside site, an external deep link will bring them to a page within that site which contains relevant information to the theme linked from. The site authors win, the audience wins, everyone is happy. Unless one content provider insists on being compensated for the accessed content.
Deep linking is a great way to build up rankings amongst search engines who rank and list results based on the number of links to a specific page. Deep link only to URLs that are relevant to the idea you’re advancing.
Deep linking is an important tool. Whether good or bad, it exists for a purpose to meet the demands for organized information. If done responsibly, it can be mutually beneficial to everyone involved. In the end, it’s about how information is accessed. Those who are well connected will succeed.
