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Google Is On The Move Again. Are You Coming?
Posted by IMer | Posted in Internet Marketing | Posted on 09-03-2010
When it comes to Google Search, it becomes increasingly obvious that it’s evolving faster than ever. Advertisers are now being forced into evolving with it; those who make a living from either natural search or paid search (or both). If you haven’t done anything NEW with your search marketing in the last year or so, you’re probably in for a rude awakening. Essentially, what’s taking off and leaving lazy, conventional advertisers in the dust is Google Caffeine 2010 and the new AdWords updates.
Caffeine, Google’s new method of ranking websites, has been in beta since last summer has been tested on at least one of their datacenters on IP: 209.85.225.103 since then. With it, come some new changes on how Google prioritizes websites. This week, Google is said to be formally rolling out the new changes on a permanent level. At this time, one PPC management company will be conducting thousands of keyword tests to update itself on what strategies it will take to leverage these changes.
Thus far, the company’s research has shown where they might be focusing Caffeine ranking changes. Caffeine is said to give emphasis to longer tail keywords and those more specific on websites. It will add more weight to new and social media results like Twitter and Facebook also. Domain age will play a slightly higher roll in ranking and domain name pertaining matching keywords will take a differrent roll as well.
Instead of waiting behind the curve, a PPC advertising company will play ball and will take these changes seriously. Overall, it’s nothing to be scared, just an opportunity to outshine competitors who will wait or are just ill-informed.
Google AdWords has not gone unbridled either. So they can stay on top of the search, Google’s money maker, AdWords pays close attention on where search is going. It is no surprise that much of their search development for sponsored ads surround that of the mobile search which allows advertisers to use their product feeds to display product images in sponsored links, such as image search using mobile applications such as Google Goggles and Merchant Center. Only some advertisers were invited to participate in this program until not long ago; but more and more links to product images will be seen every day.
Recently, the above PPC advertising company has published a blog piece talking about how Google AdWords had forced hyper competition on the first page of Google, showing inside AdWords accounts that advertisers who aren’t bidding enough aren’t serving ads. Also, they have made it increasingly hard for some to gain higher quality scores, despite their published criteria above par.
Quality Score has traditionally been based on criteria advertisers could control easily. It takes longer now and to get around some of the unpublished criteria Google uses. Google is now relying on industry averages in conjunction with more traditional determinates as confirmed with the company’s own betas and reliable sources.
For now, this PPC advertising company has found ways to tackle these obstacles but it still doesn’t change Google from widening the barrier to entry for new advertisers. It would hurt more especially if you were being shut out of an industry you’ve been successfully in for 5 years already.
Whether the boat is simply just leaving you behing; or worse, you are actually being kicked off, it’s time to jump on it. These types of PPC search advertising updates present not just awareness, but an opportunity to join top advertisers before everyone else does; before everyone is on top again. Underdogs are welcome to join too.
