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1. Graphic Laden.
A web page should load in a reasonable amount of time. If you use too many graphics, or graphics that are not scaled and saved in the most efficient format, your pages will take longer to load. Impatient users may bail out and go to another site. Clean and fast should be the goal. You can usually make a very nice layout using HTML and CSS without the whole page being a sliced up graphic. Of course I’ve built sites for people who insisted on pages based entirely on graphics and in that case I usually try to get the Adobe Photoshop files from the graphic artist and slice them and save the slices myself. This way I can mix and match file formats. For example sections with few colors can be saved as gifs which are usually very small, especially if you tweak the number of colors. Sections that contain more colors or photographs work best as jpg image files. Mixing file types like this can cause some issues that you should be aware of: colors may not match exactly between a gif and a jpg. For example if you have a background color in both or some other object in the images of adjoining cells you may have trouble getting a gif and jpg to look seamless because of slight color shifts.

2. Color Choices.
Just because it looks cool to you doesn’t mean everyone will find it easy to read and appreciate your psychedelic color scheme. Try out your color choices on a mix of people before you get too far into your design. Don’t turn people away just because they have trouble reading your site. There are colors for backgrounds and text that perform much better than others colors for some types of sites, do your research first!

3. Animated Graphics.
You want your visitors to concentrate on whatever your site is about. If your pages look like the arcade at an amusement park with animated gifs everywhere they may never get to the part of the site that you want them to, such as the "buy" button. A little animation goes a long way.

4. Flash Splash Screens.
Flash is big these days and very useful for a lot of tasks, however, one thing you should avoid is a big flash welcome page as the default page of your web site. Most people find it very annoying to sit through it, or to have to click a skip button.

5. Cross Browser Compatible Issues.
Always check out your site on the main browsers (Internet Explorer, Netscape, Firefox, Opera) a PC and Mac if possible. You'd be surprised how each web browser has its quirks. Sometimes a page will look really bad or completely wrong in one browser and you’ll have to spend time correcting the problem. But, you won’t know unless you test it… don't rely on your visitors to tell you.

The author is an expert in search engine marketing and seo, he is working on http://webhostingreviews4u.com/