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? What is Search Engine Optimization?

Search engine optimization is the method of increase the PR (Page Rank) of your website or indirectly increases the traffic of your website through search engines. Search engine optimization is the process to appear your website at the top of the search list. So your website can more visible by the internet user. So the public relation between your website and the internet user will be increase. You can reach or you can market your products to customer.

The basic idea behind the search engine optimization process is ?Internet Marketing?. Just put down your business, products and services on internet as website. After search engine optimization process done, your website will be appearing at the top and the internet user who really wants to these services they can easily reach on it. And you can achieve your goal. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.

Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. Search engine optimization (SEO) changes your web pages so search engines can index and rank them better. You do this by modifying the HTML (the code) so search engines can easily navigate the page and identify significant words. You also add content (pages of text) so the search engines have something to index and rank. Thus your target audience will be able to find you when they are researching their interests. The goal is not just to get #1 ranking. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.

Outsourcingseoservices.com offer vast amount of valuable seo services that increase 90% of internet traffic to your website. Our experience and exports seo are take right decision to your website business optimization and increase the targeted traffic from internet. A low cost search engine optimization service is our specialty. Increase traffic and cut down your website promotion cost.

Different types of search engine optimization strategy.

? On-Page optimization
? Off-Page optimization

Before doing off- page optimization, on-page optimization is compulsory in the search engine optimization process. When the internet user searching some services from search engine and come to your website and if your website is not in proper format, the content of the website is not good quality and valuable at that time the user will not interest in your business and just live from you website. So On-page is necessary before doing off-page optimization.
Steps in On-page optimization are:

Keyword Research:

Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market. These will be the most important steps in the search engine optimization process. Keyword Research is the process of defining the right mix of keywords, which are most likely to be used by potential customers at search engines and directories. This Keyword research consists of a variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword Research plays a crucial role in assuring that your prospective customers will find you when they are looking for your specific products and services.

Meta tag creation:

Meta tags are xhtml or html fundamentals that give the structural information of your webpage. Meta tags are used in the head section of the html code. It defines the title, description and keywords of the webpage. All are define as below:

Title tag: This tag gives the heading of your page. The search engine will refer your website through title tag. The length of this tag is 40 to 65 characters.

Description tag: It gives the effective and brief introduction of the page of your website. This will not display on the page itself. The maximum length of this tag is 0 to 250 characters.

Keywords tag: This tag define the targeted key phrase of your website. The maximum length of this tag is 0 to 300 characters.

H1 tag: Title /heading of the page should be mentioned in H1 tag, the length of title should be limited to 60-80 characters. The standard usage of H1 tag is 3 times for the home page and once in the inner pages.

Alt tag: When you are using tag to insert images on the web pages. This tag can include the ALT= attribute, which means attribute text. Search engines also read ALT texts.

W3C Validation: After Meta tag creation process was done the final steps is to checking the all html code of your website is called ?W3C Validation process?.
Steps in Off-page optimization:

After doing the on-page optimization the next step is off-page optimization.

? Directory submission
? Reciprocal (two way/three way)
? Classified submission
? Blog creation
? Article submission
? Forum posting
? Press release

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On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website’s searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages.

– Website Submission –

What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the “search engine goodness” of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more backlinks from relevant sites with good page rank, the merrier.

– URL Submission –

So how exactly do you gather backlinks? It’s not an easy task but it’s definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page SEO tips:

1. Article Marketing

Quality content has been discovered to be real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps a lot to be a keen writer to be successful on this endeavor. Also, practise the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.

2. Forum Participation

Look for forums that are relevant to your website’s content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.

3. Blogging

Blogs or web logs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don’t require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that’s again relevant to your website’s content will keep the search engines in touch with your site. Don’t forget to have a link on your main website from your blog.

The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website’s popularity with the search engines but also make you learn new stuff from other forum members’ participation. Also, if you discover that you don’t enjoy these stuff, there’s always a plan B – hire someone to do them for you!

Note: This article may be freely reproduced as long as the AUTHOR’S resource box at the bottom of this article is included and all links must be Active/Linkable with no syntax changes.

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You have probably heard a lot about social bookmarking lately. As a matter of fact, you can spend hundreds of dollars right now just to find out what it’s all about. Well, not here. I am giving you this information.I did the research and found this to be a super way to get more traffic to your site. The best news is, it’s 100% FREE.

What is Social Bookmarking?

It’s a public list of your favorites. Not all your favorites, just the favorites you want to share with others. You can add any website to your public list and retrieve it from any computer. (This is done on someone else’s server, not your computer)

When you list a site in your bookmark list, anyone looking for that same type of information can do a search at the bookmark site and find the sites that you have bookmarked. It is like a search engine without all the trash.

When you do a search in a search engine, you get all the sites that have something to do with the keywords you typed into the search box. It is easy to get a bunch of garbage sites that are loaded up with keywords but have poor content on the actual site.

The great thing about social bookmarking sites is the only sites you will find there are sites that other people have looked at and decided were worth saving for future reference. Real people have decided to save (bookmark) the sites, not robots. Real people also monitor the sites so if trash does get added, it is soon deleted.

The more people who bookmark a site, the more popular it becomes. As an example, lets say you are selling widgets for a really great price. You bookmark your home page on many public bookmarking sites. When someone is looking for a widget, they do a search at the bookmarking site and your bookmark comes up. They go look at your site and decide your prices are so good, they might want to come back later when they need another widget. So they add your site to their bookmarks for future reference.

When someone goes to one of these sites and types widgets into the search box, your site listing will come up in the search. If many people have bookmarked your site, you will be listed high in the search results. It’s kind of like a voting system. If you site is good enough to bookmark, other people will want to see what all the fuss is about.

Unlike search engines where all you have to do is good seo, the sites you will find in the Social Bookmarking sites are quality sites that other people enjoyed enough to save. You don’t really have to have a good site to get listed in the search engines.

How do you get started?

Do a search for social bookmarking, many sites will come up. Go to each site and register for an account. It’s FREE! Once you have your account set up, start listing your site. Make sure you add proper tags to your listing.

Tags are the same as keywords with a twist. These sites will tell you what the most popular searches are on their site. You choose the tags that will work with your site or page and are also part of the popular list. Many of the sites will also offer a spot to write a small description of the site you are bookmarking. Add a description that uses some of your tag words for added benefit.

Building popularity

As with anything that is worth doing, this will take you a while to get it all set up and running smooth but the end result will be very well worth your effort.

Start with one bookmarking site and one page from your site. (Start with your squeeze page and build your newsletter list) Set up your account with the bookmarking site and add your page to the bookmarks. Make sure you use the best tags and description you can. (Check the popularity list on the site) Doing this in itself will help you get more traffic. Now you can go one step further and work both sides of the system.

Add a link to your site that will lead back to the bookmarking site that has your page bookmarked. Ask your visitors to bookmark your site on the social bookmarking site.

My example is below
Bookmark my site at Blinklist.com and access it from any computer, anytime. Create a link to the bookmarking site so your visitors only have to click.

You want to make sure the page opens in a new window so when your visitors are done setting up their account, they will still have your page handy to bookmark.

Next Page

Now move on to the next page. You will want to offer a different bookmarking site on each page. Why? So you can get as many bookmarks on as many sites as possible. Use the same information in the example above but change the social bookmarking site you are promoting.

Won’t this look odd to your visitors? No. Most people will ignore the suggestion once they have bookmarked your site. They won’t even notice that you have changed the name of the link. They will see, Bookmark my site, and think, “I already did that”, and they will move on.

Final Note:

Don’t SPAM the sites. Make sure what you are listing is relevant and useful. You don’t want to bring traffic to a page that has nothing but links, you will probably get banned form the bookmarking site. Only bookmark your pages that have actual content. Ask yourself if you would truly add this page to your own favorites list? If your answer is no then don’t list it.

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The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here?s a different view.

Going Big?Going VERY Big

Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.

People that go for a keyword phrase like ?for sale by owner? [2 million plus searches a month and KEI of 0.000000000?] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed?pure and simple greed.

Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you?ve conquered all the listings for ?car for sale by owner.? Yes, it took 15 months, but the client is happy and so are you. Or are you?

After a few weeks, you start thinking, ?Damn, I should have gone for the phrase ?for sale by owner? and the extra 700,000 searches a month.? You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it!

A Different Approach

Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don?t even try to deny it.

Here it comes?

I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.

Throwing caution to the wind, I am even going to argue that?[drum roll]?you consider one-word keywords! I know? Blasphemy!?Insanity!?Stupid Moron?etc. But think about it. When you?ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them?even a few?

Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some ?wishful thinking? keywords. If the optimized site survives for three or four years, you might just be thankful you did.

I?m off to optimize for the keyword ?travel.? Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.

Ha! Expedia I mock thee!

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View full article online at: How to get indexed by Google in ONE hour or visit EndYourIf.com

If you?re not familiar with how some people accomplish getting their web sites submitted to Google quickly, you are going to absolutely love this article.

I?ve bet you?ve heard from many people that it can take days, weeks, even months to get indexed by Google. If you have heard that, you?re now thinking, ?OK Jamie, you must have had a really stressful day at work today and you?re now hallucinating that this is possible!?.

If I read this blog title a while ago, I?m sure I would be thinking the same thing as you! Ok, let?s move on to how to get indexed by Google within one hour.

Do you see the ?Share/Save? button I have at the bottom of every article? If you move your mouse over it, a window will display with 2 columns of web sites that you can share this article with.

If you don?t already have one of these on your sites, get one now, just search ?Share This? or ?Add This? and you will find a ton of web sites that tell you to put a few lines of Javascript code on your web site and it does the rest.

Ok, so now you have this button added to your web site? Perfect, I would suggest going to a page on your web site that you think will be the most valuable to other users and submit it to a couple of those sites listed in the button.

I have personal found excellent success with both Digg and Reddit. I launched a web site about 1 or 2 months ago, submitted two links to Digg. I waited about an hour or so and searched Google with keywords that I felt I targetted well and lo and behold there it was, my page was found and indexed with Google. Not only was it found, it was in the top 10!

I would also strongly suggest building an XML sitemap and creating a Google Webmaster Tools account and add the sitemap there. Within one week you should see a fair percentage of your pages indexed by Google.

Just in case you don?t believe me, I posted this article just before 3:00 PM Pacific time. Spent a few minutes submitting this article to several of the social sites, waited about 45 minutes and did a Google search for my domain, lo and behold this page had already been crawled and indexed by Google!

This of course is a great way to get indexed quickly. Once you are indexed, Google will begin crawling your web site regularly. The best way to keep track of this is by signing up to their Webmaster Tools, as mentioned above, submit a sitemap and then begin watching your traffic grow!

Happy Googling!

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So you?ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you?re ready to write your copy. You?ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does ?frequently? mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on ?Keyword Density?

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say ?keyword density?, that?s normally what they?re talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don?t just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don?t just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)

As you can see, you need to be very aware of which measure you?re talking about when you?re talking ?keyword density?. But let me reiterate; mostly when people talk about keyword density, they?re talking the simple measure.

What is the optimum keyword density

And now down to business? What keyword density (of either kind) should you be targeting on your website?

There?s a lot of debate surrounding this issue because the search engine companies don?t disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write ? http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: ?copywriter?

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it?s 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

? The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There?s a lot I don?t know about the algorithms and there are bound to be other factors at play which I don?t know about.

? With regard to Wayne Hurlbert?s article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.

? The range figures are noteworthy because they suggest that you don?t need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks ? see SEO for CEOs and How to Top Google by Writing Articles for more information).

Happy SEO writing!

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Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site?s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.

– Site Submission –

Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services. In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.

– Search Engine Ranking –

1. Make Sure that your design is search engine friendly:

Your design may look good to your eyes, but it may also be the cause of you present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor or the html view of popular editors such as Dreamweaver and Frontpage. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.

If you have this difficulty, first take out all unnecessary spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional search engine positioning specialist or your web designer.

2. Make sure your keywords are strategically placed in your copy:

It is not possible to improve web page ranking if the readable copy on your web page does not contain the words you wish to be found by. Many people erroneously think that just putting your important keywords in meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.

3. Use a site map and text link navigation on your pages:

If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process along by making a site map, a web page that has text links to all the sub pages of your site. Another good practice is to include a text link navigation system on your web pages, even if you already have a graphics based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then visit and index your lower level pages.

4. Increase the quantity and quality of inbound links:

In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.
When it comes to links you should keep in mind one important principle: it is not the quantity of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to earn it by having a site that provides a lot of useful information.

5. Keep up with Search Engine Developments:

The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as search engine optimization, web ranking, and general webmaster related issues.

For years I have been getting great information from the Led Digest, a subscription list which is sent out several times a week. You can see samples online at www.led-digest.com

If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site’s performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.

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You can use various link building tools to extensively increase your link(s) popularity. The apt links? popularity of your websites will draw targeted traffic on your websites. And this will certainly raise your page rank by the search engines. So the tools for link building become your key to top-ranking among the search engines.

Now first things first, what tools can you use for building links to your website? The link building tools can be various. They can range from a link building software to the online services, meant especially for building quality links for you. In fact you can also build links via ezines, link directories and search engines as well. Read on to know how you can use each of these tools judiciously to build your link popularity.

Search Engine:
The first tool to look for links is to find out the websites with a good page rank. If you link up with the websites with a good page rank, your ranking can also be raised. You can find out the sites by using a search engine. The software available in the market finds out the right websites with a good page rank for you.

Once you have the URLs and domains of the websites to be linked with, you can add them to your website and also send a link request to them. The websites take their time to reply you back.

Link Popularity Software:
Apart from making the search on the search engines, you can also use a special Link Popularity Software. The software is smart and finds out successfully the websites that are willing to have reciprocal link ventures with you. The advanced software is such, that it can find the links and then connects those links to your website automatically. They are adept at searching for the sites related to your website. They also help you to determine the existing competition for reciprocal linking in your business line.

Content Development:
Another link building tool is content development. It is the content of your website that is searched by the visitors. The search engine matches the keywords to your content. The link building tools also help you to develop a good content with the help of great keyword searching software.

You can develop a good content with the help of the keywords searching software. The software is programmed to find the most popular keywords for you. You can make the use of keywords to write articles for your website. When the user finds relevant content on your website, your site becomes more popular. It will also encourage other websites to link to your website.

Article Publication:
You can get your articles published on any internet magazine or a news journal. Many sites look for articles to publish. Never forget to mention the resource link below your article. The link building tools are available with different features.

The price of each software differs on the basis of the features it incorporates. You can order the software online or can even download it for free.

So, now as you know the essential tools for link building, you can certainly raise the number of good links on your website.

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Getting your website to the top of the search engines is important for a profiting online business. The sad thing is very few people really know how to do this.

In this tutorial, you’ll get a rash course in what to do to get your website to rank highly. We’ll cover all the basics in an easy to understand manner so you can apply what you learned right away.

Keyword Research

Keywords are the words that your user to types into Search Engine to try and search for websites. What keywords do you want to rank highly for? It’s important to choose what keywords you want to rank for before you start optimizing your site.

Use Google Keyword Tool to determine the amount of search volume.

Optimize Your Title Tag

The next step is to optimize the title tag of your web page. The title tag lies between the head tags and looks like this:

Your Title Here

Ensure that your main keyword appears at least once in the title. If you have a secondary keyword, put both of them in the title. The maximum keyword is 2

Optimize Your Site

There are many other factors that helps in onsite optimization. Two of the big ones are your header tags and your keyword density.

Use for your headers. In between them, make sure you mention your keyword at least once.Use your keyword often in your text, but don’t overuse it.

These two factors have an influence on Google, but not nearly to the same degree as before simply because people abused the system.

Get Quality Backlinks

The next step is to get good backlinks from related site . There are many ways to do this. Here are some of them:

-Submit free press releases
-Offer to write articles for other sites in exchange for a back link
-Pay for it
-Submit your site to directories
-Link to them and ask them to link back
-Post comments on related blogs
-Etc

Be creative. Come up with ways to get back backlinks to your site.

Optimize Your Anchor Text

If you can , instruct the website owners who’re linking to you to create their link with good anchor text. A good anchor text is a link that has your keyword in it, rather than just click here.

For example, if you’re selling woodworking workshops:

Bad: *Click Here* To learn About Woodworking Workshops

Good: Click This Link to *Learn About Woodworking Workshops*

Where ** = The Link Text

Wrapping it Up

If you select your keywords correctly, optimize your title, your h1 tags and your keyword density, get quality backlinks and optimize your anchor text, you’ll be far, far ahead of your competition.

In fact, you now know more about how to get your website to rank well in the search engines than most webmasters on the internet. Now it’s time to put this knowledge to use and really see the results. What you learned here can literally double your business overnight.

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So you want to make money from home, but you can’t get your site in the search engines, this is where SEO comes in. Just follow this one SEO step and you can start making money on the internet. First let’s start off by explaining what SEO is. SEO stands for Search Engine Optimization, this is the process of making your website search engine friendly, which means you will get a higher rank in the search engine results pages for your targeted keywords.

SEO is vital for the growth and the longevity of your Internet business. There are many, many ways to use SEO to help your site climb to the top of the search engine results. Here we are going to be concentrating on Link Building.

The process of link building is not just one of numerous SEO strategies that are employed on the World Wide Web today; in fact, it is crucial to the success of any website trying to compete in the technological age. Even if you have no other SEO methods in place, your site should at least work on building a reliable base of back links.

You may be wondering why backlinks are so important to the success of your online business and why it should be the base of your Search Engine Optimization efforts.

Look at it this way, search engines run a democracy and for every link you have pointing to your site, the search engines concider this a positive vote for your website. Having relevant, reputable sites linking back to a site is one indication of the success and popularity of that site in the eyes of the general online public. And as long as these incoming links are from a quality source then the website?s page rank will improve, there by improving its location within online search results, as well.

OK I can understand that, but what is concidered a “quality backlink”

Well a quality back link is a link pointing to your site from another site that has the same type of content as your own. So if you have a site that sells golfing supplies and other sporting goods, a good quality link would be from a site that also sells sporting goods or from a blog or forum that discusses golf and sporting goods.

Getting a link from a store that sells tropical fish would not be concidered a quality, however every little link will count as a vote, even though the search engines will give your site more juice for links coming from relevant sites.

To sum up: You now know that you need back links and you now know why you need back links. So if you have not started any type of Search Engine Optimization yet for your site or sites, you should start with link building. Get as many links as you possably can from as many websites as you can and you will find your site slowly climbing to the top of the search engines. That is how you will start making money online.

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An online business is a cut throat business. If you are trying to make money from home you have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more people are using seo to get there sites to the top of the search engines, but if you lose your focus, you may just get trampled on and be left in the abyss and you will not be making money online.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and for years to come, search engines will be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines only use the first page of the results. Making it to the first page, or better still at the top of the first page is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more money you rake in.

Each day is a new day for all internet marketers to make them selves rank higher using seo. It is imperative to improve on your webiste everyday in order to improve your ranking.

With proper seo you can have the benefit of generating a huge traffic. Let’s say that you get 1 sale for every 10-20 visitors to your site. If you only get 20 people to your site every day you will only make 1 sale, but if your getting 200 people a day from the search engines….. Well you do the math.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site?s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site?s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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Asking how important back links are is just like asking just how important is traffic to your website. Links to your website play a very important role in achieving better rankings for keyword searches in search engines. Any search engine optimization strategy should include a strategy for link building.

Some of the common ways of building links to your website include press releases, directory submissions and article submissions. Whichever methods you choose you should remember to use many and be consistent.

Press releases should be written by a professional. If you don?t understand how to write an effective press release it simply will not be effective. When the release itself is complete you will need to distribute it through a service. Both the professional writer and the distribution service will charge a fee.

When submitting to directories you should think quality directories first. In most cases to be considered for a listing in a quality directory there is a review fee. Quality directories have editors who review sites to ensure the quality, write unique descriptions and guard against keyword spamming. The editors represent an expense to the directory owner which the review fees help to cover.

A common misperception which some people have right now is of pay for review directories being paid links which they are not. Even Google itself advises to submit your websites to quality directories in their webmaster guidelines. If you are submitting your site to a directory which charges a fee for the review of your site prior to inclusion, that is a sign of quality. The directory is ensuring that their directory links to only sites which are of good quality and content and ensuring their directory does not get spammed up with links to bad neighborhoods.

Article submissions are a lower quality link building technique, but can be an effective one. Write unique articles on the topics related to your website and submit them to article directories. The article topic creates relevance to your website. The problem with most article directories is that submitters will send the same article to hundreds of them which creates duplicate content and does reduce the effectiveness of the links within them.

A link building technique which is a constant temptation to webmasters is the outright purchase of links on other sites. This is different than a review fee because paid links involve the guaranteed placement of your site for a fee. This is a technique which should be avoided as it could result in penalties to your site by search engines. The distinguishing factor is between a guaranteed link or is there going to be a review of your site for consideration with no guarantee of placement.

If you take these methods and consistently use them in your promotion strategies for your website, you will improve your search engine placement for keywords associated with your site and bring additional traffic. We all know that traffic means conversions and success in the online community.

Good luck in implementing your promotion techniques and achieving your traffic goals to your website.

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Online businesses know that inbound links are absolutely vital for the promotion of your website. Links impress search engines so when you have more, you become more popular. More quality links will cause you to move up in search results for keywords. Of course, when it comes to links, some are better than others. One way links from Authority Sites that have good page strength are highly preferable.

Inbound links pointing to your website are vital if you want to improve traffic to your website. Inbound links will improve your websites rankings for organic searches and provide another path for visitors to find your website. Getting links from high traffic, authority sites are weighted much more heavily than most links. The main objective in most SEO campaigns is building high quality, one way links to your website.

One of the best and easiest ways to accumulate one way inbound links to your website is to list it in web directories. A few of the better ones are the Open Directory Project, Yahoo and the Authority Directory.

The ODP is free to submit, but it could take up to a year to get reviewed. The percentage of those that get accepted there is not very high either. Yahoo?s directory takes about seven days for review and costs $299 per year. The fee at Yahoo is non-refundable and acceptance is not guaranteed there either. The AuthorityDirectory.com charges a small annual fee and review is generally completed within 48 hours. Your site is not guaranteed to be accepted at the Authority Directory either, but in most cases they refund the fee if your site is not accepted.

Exchanging links with other sites is a risky way of collecting links. If you accidentally exchange a link with a banned site, it can actually hurt your sites popularity or get your site banned. Google and many other search engines have made statements that they are devaluing reciprocal links.

Building links is a never ending cycle. Links drop off and new ones need to be established if you want to continue to rank highly. It is important for you to realize that link building is an on-going process. If you want to rank highly in the search engines, you are going to need to steadily build links to your site. Link popularity will make the difference between your site appearing on the first page of search results or not at all.

Inbound links can generate traffic to your site in two different ways. That traffic comes from click through traffic and better organic results in search engines.

Click through traffic comes from visitors to the site your link is located at just clicking directly on the link. This can become highly relevant traffic if the site your link is located at gets a large amount of traffic. Traffic increases due to organic search results can be huge.

Inbound links help you achieve traffic through both click through traffic and organic search results. Directory listings are a great place to start with your link building campaign.

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If you?re wondering what a back link is, well it is a link placed on another site with content relevant to yours that is directed towards your website. Links to your website direct traffic from the linking point to your site and help you to rank higher in search engines.

Let?s say that you have a website that sells grills. To get the most effective links to your site you would want to find other sites that offer content similar to grills to place your link on. These other sites might sell books on grilling, offer recipes for grilling or grill parts. The linking site will ideally have content that relates to grilling in some way.

You should view the internet as a popularity contest and each little link is a vote for your websites quality. Links of quality are much more effective than links in quantity. 10 links from websites with content related to that on your site could be more valuable than 1000 links from unrelated sites.

The links placement on the relevant site is also important. You are better off with a link on the front page of a website than a page that is deep within the site. Ideally you should be able to get to the page your link is placed on by clicking on a link from the front page. Look at it in this way, if you can?t find the link neither can the search engines.

We should also cover two different ways to get a link placement.

Free link placement involves several options. There are some sites that will offer free link placement with no strings. Other sites will require a reciprocal link back from your site which decreases the link value significantly. You can also write and submit articles to article directories with a link back to your site.

There are quality directories where you can have your website listed. A quality one that actually provides benefits to the website linked to will generally charge a fee to review your site in consideration of inclusion. This is generally one of the most time effective ways to achieve good results.

Another option is paid link placement. This is purely paying for advertising space on a website. It is an option but should be very carefully done. The primary consideration for this option is for generating traffic via the link itself. Search engines are becoming better at detecting paid links and are making requirements of specialized no follow tags to be placed in them which takes away many of the linking benefits other than traffic from the link itself. If you choose this option be careful that you understand how to do it properly and the risks if you don?t.

When you do get a link back to your website, having relevant text in the link itself is important. This is what will help you to rank in search engines for relevant keywords. When a search engine comes across the link it will note the link text and try to match it with the content of your site. The better a match the more relevance that link will be given by the search engine.

Link building from quality sites does take time. You are not going to start today and finish up tomorrow. It takes a consistent, focused approach over time to see results that give you the results you?re looking for over the long term.

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First a web directory is web site that specializes in finding, categorizing and listing links to other resources on the World Wide Web. Owners of web sites can submit their sites for review and possible inclusion. Those sites are then reviewed for relevancy and site content to determine if the site would have value to the other internet surfers.

By using a Web Directory your site can gain backlinks which are like doorways to your website for traffic to flow. They are also considered votes of quality for search engine rankings which brings additional targeted traffic through search related actions. Web Directory links create unique and topically relevant backlinks to your site.

The thing to note is that all links are not created equal.

The fundamental difference in directories is free vs paid. The differences between the two are like night and day or BMW and skateboard.

Free Directory

What you get with free directories are an extremely crowded directory where your link will get lost in a crowd of low quality links, less traffic from the directory due to less visibility, much longer time between submission and acceptance, very time consuming as you typically need to submit to hundreds of these to get the value of one link from a quality paid directory and your listing will typically get placed with listings for low quality spam filled sites.

Let?s just face facts, most people start a business to generate revenue and a directory is a business. With directories that allow for free submissions the owners look to generate revenue from the site in other ways and those other ways will decrease the quality of the directory.

One way they generate revenue on free directories is by installing adsense on it. Those adsense advertisements compete with the listings on the directory for the visitor traffic and decrease the value of a link in the directory.

The other common way to generate revenue for a free directory is to sell advertising space on it. The idea being to use the lure of a low quality free link on the directory to draw traffic in to see the paid advertisements like site wide sponsored links, site featured links, site wide footer links, site wide partner links and they can call them other things also. Such as our network, friends and the list goes on.

The fact is that search engines devalue web sites that sell placement of site wide links on them and that severely limits the value of a listing on those directories.

Pay for Review Directory

Some of the things which a pay for review directory will bring you and that you should look for are a directory that is maintained by professionals, rich in content with articles and quality resources/listings, unique design with additional features such as deep linking options, quick review times usually 24 to 48 hours and a directory that is focused on providing a destination resource for visitors which generates traffic.

The focus to be a destination resource is easily spotted by features and content. Does the directory provide something in addition to a place to submit links? Is there a blog with content in it? Are there articles posted within the directory category structure? Are there other features that are just there for visitor?s enjoyment such as an art gallery?

In addition there should not be any site wide links for sponsors, there should not be distracting/traffic bleeding adsense.

A link from a quality paid directory has more value than free links. They are seen as a higher quality endorsement of the sites listed there.

It is our hope that this will help you identify a directory that is worth submitting to from one that is not.

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People ask me if there is a way to generate free links to their sites and I reply absolutely. There are numerous ways to generate links for your sites. Submitting them to directories for review is an excellent option, but it is best to always take a diversified approach to link building.

One method for generating free links to your site is blogging. No I don?t mean writing and posting numerous articles in your own blog. What I mean is seek out blogs that post content related to your own sites niche. In particular find your competitors.

As an example let?s say your site sells archery equipment. Seek out the blogs which post on topics related to archery. This is easily done by a query with your favorite search engine.

Go through the list and find those that are most relevant to your site and have the highest quality of information. From there create a list of blogs.

When you have your list together go to each blog and start reading the posts. Blogs give readers the chance to comment on their posts so when you?re done reading take a moment to make a thoughtful comment on the post. During that process it will give you the opportunity to enter your own website for a link back to it. Use it!

Now one reason that you want to seek out blogs that are relevant to your site is obvious. The links to your site will be more relevant.

Another reason you want to seek out the blogs of your competitors is that the readers of those blogs have already shown an interest in the topic. Since you chose blogs with content related to your own site when the readers of those blogs click on the link from your comment they will find a site they are interested in.

You will gain links to your site in addition to direct traffic that is targeted to you niche.

When you are leaving comments be careful. Everyone who has a blog knows what comment spam is and believe me they don?t like getting it.

Comment spam is short little comments like ?great post? or ?enjoyed the post?. Comments like these add nothing to the post and are just attempts to spam the post in order to get a link back. They are nearly always deleted by the blog owner. If your comment just gets deleted it won?t help you.

When making your comment, get your thoughts together and say something that might benefit the other blog readers or the author. This will not only increase your chance for getting your comment approved, it will also let the readers of the blog know you have some knowledge on the topic. That will increase your chances of them clicking your link to visit your site and getting traffic to your site is what it is all about.

Blog comments represent your chance to get a back link, gain some traffic plus a chance to steal a customer away from your competitor.

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Seraphim Proudleduck. What does it mean? Well, its a made up, nonsense term that a great many blog authors, like myself are competing for, all trying to become ranked number one in Google for.

Search Engine Optimisation (SEO) is something that all blog owners, either secretly or openely do, in an effort to get their blog ranked higher then their competitors

So, what exactly does SEO have to do with accounting? Well, not a great deal on the face of it, but even still I have to enter my blog into this new Seraphim Proudleduck II contest to see just how my blog does rank against others. There can be no sterner test, I believe.

When you create a blog, you want it to be found in the search engines, and in submitting my blog to an SEO contest I get to find out just how well my blog is ranked compared to other blog owners, in a way that won’t hurt anyone else’s rankings for a serious search term.

I believe a blog will win this contest, and not any other kind of webpage, by the very nature that blogs are already very optimised for search engines. I would love to receive the kind of notoriety the contest promoter suggests the winner will receive.

If you have a blog, you could do worse then stick some adverts on the page, join this contest and watch the amount of visitors to your site increase day after day, as the contest gathers pace. The competition ends on March 2010 so there is a long time to go yet.

What are the aims of this SEO contest? quite simply I believe that the owner, Shaun O’Connor of the Salmonbones website has a desire to make amends for the previous contest of 2004 going severely wrong. The previous Seraphim Proudleduck contest had 4 prizes which were to be fronted by a company in Michigan. When this company pulled out, their were no prizes on offer. This time, no prizes are on offer from the start, but you are lured in by the rather vague prospect of “notoriety” – read the apology and you will see a promise of offline promotion for the contest. Radio, Newspaper, TV. I am intrigued to know how this will be achieved, as no other SEO contest has ever managed this.

So here is my own seraphim proudleduck entry.

If you would like to help me, please link to this website with the anchor test of “Seraphim proudleduck”

Why not join the Seraphim Proudleduck contest yourself? If you do, then get in touch with me and I’ll exchange links.

The previous winner was Philipp Lenssen who is not entering this 2nd incarnation of the contest, and here is how he got others to link to his blog

Do you have a friend who might want to link to this blog using the words ?Seraphim Proudleduck”? You will get a single extra ticket* per friend who emails me telling me you referred him to this contest. (Your friend needs to include your name and email.)

As stated before, in the lottery on January 1st, 2005, I will award the full prize money of $1792 to a random webmaster who linked to me and informed me via email. (Of course the money will only be awarded if this blog wins the challenge.) Every single ticket increases the chance to win, and naturally, I will not hand out any tickets to myself.

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What your new online business needs is to be promoted using several effective online marketing techniques. These methods will not require you to break the bank to get good online exposure for your company. You do not need to go overboard with your marketing expenses in order to have your online business get recognized.

There are some easy and affordable methods to boost your online presence that don?t require you to spend more than you can afford. These methods are not immediate though, they will require some patience and work to get your results.

First thing is first, you will need a website to showcase your services or products. You can either design one yourself or hire a web developer for the work. From there it is all in the promotion.

Get Links ? You need to achieve a good ranking in search engines for terms related to your website. This can be achieved with good link building. Strategies include reciprocal linking, building quality content and quality directory listings.

Publish Articles ? by writing and publishing quality content both on your site and by submitting to article directories you will gain good back links to your site and give spiders more content when they search your site. That will increase your search engine rankings.

Use Affiliate Marketing ? Form a network with other websites to boost the targeted traffic to yours. This should mean links to your site via ads on others in the same niche. That will provide a certain amount of targeted traffic to your site, but will cost you the commissions of affiliate sales.

Distribute Newsletters ? By sending newsletters with content relevant to your website to clients that are interested in your niche you can boost traffic and repeat sales. This will help you establish ongoing relationships with clients. Newsletters should be short and to the point to get a good readership.

Forums ? By participating and posting good content on forums that deal with topics related to your websites products and services you can form relationships with those in the same field with the same interests. This can result in sales and ongoing affiliate relationships. Plus you get the added bonus of being able to place links in your signature area of the posts you make.

Email Marketing ? This is a touchy subject as if you do it in a spamming or intrusive manner it can drive potential clients away. When done properly it can generate sales and traffic to your site. What you want to make sure you do is provide content in the email that is valuable to the receiver. Not doing so can generate complaints, blocked email addresses and angry customers. Best approach I have seen with this is by using voluntary opt in email lists.

By using these strategies to get your marketing program in place and consistently applying them into the future, you can gain the results you are looking to achieve. Just remember that good marketing may have a starting point, but it does not have an ending point. It is a continual cycle that builds upon itself over time.

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Those webmasters searching to gain an edge on their competition are looking for ways to rank in search engines. A couple of the more popular ways of increasing your search results are by submitting your website for inclusion in Quality Directories and writing and submitting articles related to you niche. Here are a few rules for submitting your content.

The main benefits you receive when submitting your website to Quality Directories for review are traffic from the directory and a back link that will help your website rank higher in relevant search results. The general rule is that the more quality and relevant links you have, the higher you will climb in search engine results for relevant searches.

The first thing that you need to do prior to submitting your website for review in Quality Directories is to create the submission information. That means anchor text, keywords and site description.

The anchor text that you choose should contain varied keywords that you are targeting to increase search engine rankings with. Come up with many variations of anchor text to be used for different submissions. The text should be relevant to the site and not be too long or it may be considered keyword stuffing and be declined or altered by the Directory.

Your site description should be anywhere from 150 ? 450 characters long. Do not use hype or make it sound like an advertisement. Just make it a nice description of your site. Make sure that you use proper grammar when writing it.

For keywords take five of the most important keywords you are targeting and place them here separated by a comma. Some directories may not provide a space for this and whether they do or not is really not all that important.

Article directories can also benefit your directory with link building. Some article directories will allow up to3 hyper links back to your site from the resource box from every article you submit. Often they will also allow for deep linking to pages within your site. The article itself will create content for the back link that is relevant to your website.

There are a few guidelines that you should follow when submitting articles to article directories. First just make sure your article is not already published there. Then make sure there are no spelling or grammatical errors in your article. Fill out all the fields for the article submission when you submit it and select the most relevant category for your articles content.

By using these tips for submission you should be able to use these methods successfully for your link building campaign. They can guide you in the process to increase your acceptance rate with directory and article submissions. As your submissions to quality directories and article websites are accepted, indexed and your link count rises you will see that your search engine results are going to rise proportionally.

Link building is not a quick process, but a prolonged and ongoing process. By staying on task you will be able to attain your goals with a consistent, hard approach.

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SEO (search engine optimization) contests take nonsense phrases such as (most famously) nigritude ultramarine and loquine glupe. At the time the contest begins, the nonsense phrase (which may consist of ?real? words) generates no results when entered as a query into Google. After the contest ends, of course, this is no longer true. For example, nigritude ultramarine currently gets about 116,000 results in Google.

The contest ends after a specified amount of time, and the Webmaster whose site is ranked first in Google?s search results for the contest phrase wins.

How does a site get to the top of the results for one of these bizarre phrases? Almost anything goes, but the key points are getting inbound links, arranging for an ODP listing (or even two) and keyword stuffing. For an example of rather hilarious keyword stuffing, check out the winner of the loquine glupe contest.

Why am I talking of SEO contests now? Well, quite simply this blog is now taking part in the Seraphim Proudleduck contest. Seraphim Proudleduck was made famous five years ago when no prize was awarded due to a sponsor pullout.

Like all contests, there are some rules. Taken from the Seraphim Proudleduck blog here they are:

1) Backlink. I don?t want you to link to this site. Please link to a charity of your choice. If you need inspiration, I personally would choose this one – http://www.bowelcanceruk.org.uk/ – but you MUST link to one registered uk charity on the domain you wish to use for entry, and it should be done so proudly. Try to choose wisely, something that means something to you, even if you don?t live in the UK. Bowel Cancer Uk for example, may help to fund research that is shared with the world. Not only treating but reducing the occurences of bowel cancer. If you truly wish to sponsor your own charity, which isn?t UK based – please email me first (soconnor@salmonbones.co.uk) – I will rarely refuse, I promise. For the same reasons I say a UK based charity will benefit the world, so would for instance, a Canadian based charity??..

2) Be ethical. I have grown to hate spam. I don?t see spam as merely the mail you see in your inbox which you haven?t asked for, I see it as anything that ?dirties? the web with something on mass which you don?t wish to be exposed to. This includes search engine results which are not relevant. If I put ?Sheffield web hosting company? into Google, I don?t wish to find a landing page to a company which has nothing to do with hosting, or indeed Sheffield. That to me that result is spam. Don?t do anything that will put your website in the search engine results for which it shouldn?t be found. If you do that, you?re a bad person! I can?t police this, and won?t. I will, as many others will also, report your site. In the past I have had this done to me, and I now agree with why this was done.

3) Their are current SERPS for Seraphim Proudleduck. Tough – deal with it, that is life, and would be the same if you were trying to compete for any other keywords. I re-chose Seraphim Proudleduck for this reason, it still means nothing, and won?t put anyone out of business if they fail to be ranked for this term.

4) Backlinks to this domain, this post etc are not required. You may copy, reproduce, do whatever you wish with this information, and don?t need to attribute anything to salmonbones.co.uk – I don?t earn a great deal in the job I do, and probably can?t afford to pay for the costs associated with a popular SEO contest, so why would I ask for backlinks that would make me doing this even more costly to myself! To me, this is about putting right something which I messed up on along time ago.

5) To enter, you must do one thing. Post the URL of your entry here. You can enter one domain, ten domains, one hundred domans. I don?t care, I just want to know a rough number of people interested in this.

6) That?s it. no catches, no nothing. No ulterior motives here. Seraphim Proudleduck was one of the worst decisions of my life, I?d like a chance to restore some pride from that portion of my life. By reading this you have helped me to make a start on doing just that.

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