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This article provides some much needed insight into a common thread discussed in many Search Engine Optimization posts: Link Building. I?d like to take our normal line of discussion a bit further and discuss ?deep linking,? and the SEO benefits this practice provides. I hope you find this useful.

When I ask my Realtor clients about their linking habits, nearly all explain that they normally develop a link back to their home page. While this does provide some SEO benefit – it does not Share the Love! Linking to no other than your home page or main blog index page does not induce the search engine spiders to scour the last inch of your blog?s content? and THIS is what you ultimately want, right?

The most important reasons for link building are to enhance your online visibility, to enhance your web site?s significance for certain keywords, to gain trust from the search engines, and at last to have each page on your Internet site rank higher. Can you see that you are dramatically reducing the chances of this happening if you are only getting links to your homepage?

Sure, your homepage might end up ranking better for its target phrase, but what about all of the other pages on your site? Of course, those are the bread and butter of your search traffic. It is these deeper pages on your Internet site where you?re able to target the explicit, niche keywords which will drive strongly targeted traffic to your Internet site. And I don?t have to tell you that tightly targeted traffic means bigger conversion rates!

The Advantages of Deep Linking

So, let?s do a quick refresher on the advantages of deep linking.

Increased Traffic for Keywords and Phrases Deep in Your Site – As I discussed earlier, the most vital benefit of deep linking is that it will help you rank higher for the keywords deeper in your site. That is one of the most significant reasons you break down your site into different pages, so you can target different keywords (and naturally, to boost the usability of your site). So, by getting deep links, you are going to generate more long-tail search traffic, and more traffic overall.

Increased Traffic from Greater Numbers of Qualified Visitors – The entire point of search engine optimization is to boost the volume of well-qualified traffic. In fact, who cares if tons of visitors come to your website each month if few of them stick around?

Link building for all of the pages on your site helps improve the quality of your traffic. Search results that Spotlight a greater amount of your blog’s content will be relevant, and folks will wind up precisely on the pages that interest them rather than having to wade through irrelevant or shaky material. We are all in this to increase conversion rates and boost sales. Deep linking will help this happen.

Improved Search Engine Spider Crawl Rates – Deep links lure search spiders further into your blog or website – making it easier to crawl. With links pointing to the pages deep in your site, you make sure that they are going to get crawled and increasing the likelihood of them being indexed quickly.

Established Trust and Authority for Your Site – Transparency. We look for it in our personal relationships, and we demand it in our business dealings. So, here?s a question for you. If all of the links you place out there on various forums, in your comments, on social bookmarking sites, etc. are pointing to just one place: Your Home Page, then what exactly does that say about your site? The search engines will most likely read this to mean that your site?s deeper pages just aren?t worth their time. As such, the indexing of your site will be severely limited . From this example alone, it should be pretty clear to you why deeper links into your site are important to your overall search engine optimization efforts.

So, What Are You Going to Do? Build Deeper Links to Your Site!

I hope that the concept of building deep links to your blog or web site isn?t intimidating. It?s really very easy. You just have to think strategically about where and how quickly you want search spiders to crawl through your site. SEO can be quite challenging , but the information in this article will most definitely help you construct high quality backlinks.

Keep things natural, peppering your links about the Internet as you normally would. You?ll be surprised at how over time, you?ll see marked improvement over just linking to your home page all of the time.

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There are two major and powerful things that you can do to optimize your website or blog site for search engines.

The first is that you should take time to research the best keyword phrases to use and then ensure that your content is keyword rich with the particular keyword phrases that you do come up with.

Then the other very important thing you can do is to make sure that you are all the time acquiring as many one way links pointing at your site as possible. One of the best ways to do this is through Web Directory Submission.

These are the two key free seo elements that will make the most impact in any search engines’ ranking of a site in search results.

Admittedly researching the best keyword phrases for your site may not be too difficult to accomplish. Numerous webmasters are already doing it successfully. However links tend to be a lot trickier and much more difficult to acquire for many webmasters and blog site owners. More so because these days it seems that most major search engines seem to frown on reciprocal links and do not give them too much weight. Reciprocal links were always fairly easy to acquire because it was always just a question of exchanging links with as many sites as one could find that would be interested. One way non-reciprocal links are another story. Many people either forget Internet Marketing all together or try to trick search engines, always remember to be ethical first whenever you market your website.

Actually, acquiring those valuable one way links pointed at your site should not be so difficult. You can choose to purchase them for a very reasonable price from some reputable sites. The obvious advantage with paying for links is that you can quickly improve the ranking of your web site. The result is that the volume of traffic you receive can shoot up rather swiftly. Then there is the fact that links tend to last forever. This means that you pay for them once and they serve you for a long time, helping to drive up your ranking with major search engines, and at the same time driving valuable traffic to your website or blog site.

Choosing the best keywords and keyphrases for which to optimize is extremely important. If you choose keywords that nobody is searching for, then you are wasting your time. Even worse, choosing keywords that are too competitive can become a potential deadend. Furthermore, if you choose keywords that are not related to the type of product or service that you offer, then your visitors will never make a purchase.

The solution? Make a list of relevant keywords that balance both popularity and competition. Using specialized software really helps in this difficult task. There are many seo guide Software packages out there that will help you do this quickly and easily, but keep in mind that prices aren’t typically cheap. However, the amount of time that you can save by utilizing one of these powerful tools can really pay off in no time at all.

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To be the first on Google is the intention of most every webmaster around the world.

Today I found a very interesting page where the webmaster targets this goal: rank on first place on Google results for the keyword ” Primeiro lugar Google”. He reached the goal in just thirteen days. This was remarkable, because there was a 1.230.000 pages competing for this position. This goal was reached in October of 2006, this means that this pages is sticky on the first place for two years and five months.

And if today we do the same research, there it is, on the first place, without any kind of update. This is a good case of the profits of the use of Seo in a site. Beware that today the fight for the keyword “Primeiro lugar Google ” is much bigger. I want to make it clear, that I’m not a Seo expert, but I?m trying to scrutinize To learn some magics on this process. If you want to do it with me, here?s the page adress: http://josefernandes.pt/blog/primeiro-lugar-google. This is a real case that it worth the time to be scanned, in order to understand how Google works.

Let?s examine it:

Pagerank: This pages hasn?t any Page Rank, but the main domain has a pagerank of two, not very tought indeed.

The links: Using my favorite tool www.BacklinkWatch.com I find out that this page has 54 links pointing to it and the anchor text is almost always “Primeiro lugar Google %”, but we can find also “first place on search engine” and “blog here”. This is everything common normal and doesn?t brings anything new. Analyzing the Pageranks, I discover that the backlinks come from low Pagerank pages too: just one has a PR of 2. Now, about the relevance of this pages, some of them are content related but the greater part isn?t. The webmaster has done some deeplinking work , this shows the importance of always use internal links in our sites and blogs. One of the things that I noticed was that the webmaster asked his visitors to help him, putting a link to that page, so he got a linkbait system, having links from various sites and ip?s.

Keyword density: The keyword density isn?t too strong, just 0,57%. Usually I try to attaina goal of 1%, and some webmasters go much further.

The Keyword is in the title: that?s good, I have done the same.

The keyword is in the url: that?s correct too, given that this seems to bee a Joomla Blog, it allows to put the keywords on title.

The keyword “primeiro lugar google” is included in the first sentences of the post.

The HTML tags haven?t been used.

Basically , I haven?t found anything new on this page, so I’m trying to beat this page with a new wonderful system called Free Traffic System. This site works better for English pages but they assured me that I can get virtuous results for other languages too. So let?s check if I will rank better for the keyword “primeiro lugar google ” now.

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How To Increase Web Traffic

Research reveals that about 80% of people looking for goods or services on the Internet start by using one of the major search engines There are currently millions of internet users within the U.S. alone and over one billion internet users worldwide. If your web site doesn’t have a high search engine placement, those seeking to buy your products won’t find them and will turn to your competitors.

Web Traffic To My Site

Your potential customers are searching for your products and services every day. Is your website appearing at the top of major search engines for your specific key words? Knowing how your customers are searching for your products and services, and being found at the top of Google, Yahoo and MSN for those exact search terms are crucial.

Search engine placement is a science of fine-tuning a website using both on-page search engine optimization methods, as well as off-page search engine optimization methods so that a site has higher search engine placement.

The Search engine placement techniques are composed of the following:
? Analysis of your existing Web pages.
? Analysis of keywords compared to various search engine databases.
? Optimization or creation of new pages that includes content related to your key phrases.
? Submission of your pages to the major search engines.
? Monitoring and reporting on your position on each search engine.

Every day, web surfers engage in a hunt for information on products and services. Throughout the day, these consumers enter millions queries at major search engines. Web sites that are not optimized tend to get buried in search engine result pages where consumers rarely look. Even if you have a great web site, without a high search engine ranking, few people will ever find it. Optimizing a web site for top search engine ranking increases its chances of appearing at the top of the search engine listings when a user makes a query.

Search engine placement can be a very arduous task. It involves long hours of optimizing content, submitting web sites and analyzing search engine rankings. If things go right, your web site may just capture a top spot in the rankings, if things go wrong however, it may drown in a sea full of millions of other web sites. Engaging the services of a reliable optimization company will save you from the above anxiety.

If you own an online business and you notice that you are not getting any sales then it might be because your website does not have the right search engine placement. If you are planning on making some extra cash make sure that your website is fully optimized so that people can find you on search engines. You will be pleased for having worked on this one!

Make sure of course that you submit your site or affiliate link to the search engines each and every month

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It is almost sure. Google is the hardest of all the search engines to get top rankings nowadays.

Another sure thing is that Google is the search engine that drives the highest number of visitors to the websites that are at the top of the SERP for important keywords.

Don’t you know what SERP means? It is one of those nice acronyms that are used by computer geeks that are lazy at typing (LOL) and stands for “Search Engine Results Page”, as SEO is the popular acronym of “Search Engine Optimisation”, and SEM stands for “Search Engine Marketing”.

So you want to get those top rankings in Google SERP right?
Sure you want. I want it, and I am ready to work for it.
And so should you be too.

Of course you need to know what to do to have your site top ranked by Google. You must know what this search engine likes and what it dislikes, in order to know what to add or remove from the web pages of your site.

Years ago it was simpler to be liked by search engines, more or less you had to understand how a web page had to be built, and how to optimize it for your keywords, placing the keywords in the title of the page, in the meta tags and in the body of the page, paying attention to the density of the keywords in the whole document.

Then you put some links with nice words to Yahoo and some of the other big sites and you were done. A link exchange page was an optional.

I made tens of top rankings in all the worldwide main search engines including Google of course working like this back in 1999, 2000, 2001 for many different keywords and keyphrases of different topics.

That was the time that the following things did not exist yet: page rank, AdWords and AdSense.
I was a great SEO guy even if my focus was on the domain names goldrush mainly.

This was the old way to make search engine optimization, when it wasn’t yet popular as SEO and the search engines had not yet moved most of the importance to the offpage factors.

This last sentence is an important one. And the end of it is extremely important. It was about 2000 or 2001 I think when the search engines tried to give an end to search engine spam introducing strict offpage factors. A site wouldn’t have been indexed IF it had not already links pointing to it from at least 3 or 4 websites that were already indexed.

That was the start of the OFFPAGE optimization revolution.

Offpage factors rule in the Google algorithm today, and you simply cannot achieve top rankings in Google for competitive keywords if you don’t work a lot on the offpage optimization of your site.

Offpage optimization means you have to work on building links pointing to your website.

Google now takes in consideration factors like these ones:

- how many web sites are linking to you
- which sites are doing so
- which is their page title
- which anchor text is used to link to your site
- the Google page rank of these sites
- and more.

And these factors are extremely relevant in determining the ranking of your website.

So to keep it as simple as possible you need to get many links to your site trying to have them from sites with a high page rank. The more you get the better will be.

You must pay a lot of attention on using the right anchor text, with the most important keywords for your site there.

You mainly have to find sites that are related to the topic of your own websites, and that are considered authority web sites by Google.

This is just an introduction to SEO offpage factors, but can already put you on the right path.

The search engine optimization for Google really requires a lot of efforts and is extremely time consuming.
You have to make a lot of researches to find the right sites that can provide good and useful links, you have to contact them and convince them to link to your site (usually offering a link back), you have to monitor that these sites continue to link to your site.

Yes, it definitely is harder than it can seem from these short description, and you already know it if you already tried to get links to your website.

Luckily I found a great software that can make a lot of work for me, and could do the same for you.
I call it my SEO Secret Weapon and can be yours too.

Please see my signature to find a link to the SEO section of my site with a link to it, it is the sofware named SEO Elite.

I strongly recommend you this software if you are serious about search engine optimization for your online business.
This software can automate or semi automate very important and time consuming tasks.
It can even find and email high page rank link partners for you with a touch of a button.

Think about it.
You can try to learn for free all the stuff you need to become enough experienced in SEO for Google and spend countless hours reading articles like this one and forum posts and working on building links back to your sites or you can follow my advice and have a professional SEO secret weapon that makes most of the hard work for you and brings better results in less time.
It is your choice.

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What steps are required to ensure that your website improves its current search engine position and possibly even makes it to the top of the listings? There are plenty of tricks and tips you can use for yourself. Here’s what we at North West Trader think are important.

The most important is adding plenty of unique, fresh content. This can be achieved in a variety of ways and depends on your website and its content.

If you are a shopping website, then you will no doubt have a catalogue of items to sell. By showing these items and having a page per product, you create a large web site. By then continuing to update these items, your web site is seen as fresh. This can be as simple as adding new products on a weekly basis, or just going into the items and changing their descriptions a little on a weekly basis.

Maybe review your product texts and make sure that each one is at least 100 words, or 200 words if you are more wordy. More importantly, make sure that you have not stolen the text from any other sites as this is a huge killer – search engines will find it is ‘duplicate content’ and may not even include your pages.

Another trick is to show an item or few products on the home page ? a product of the week sort of display. Set a day aside and once a week change the item or products and in doing so you are keeping the home page updated.

If you don’t have the option of an item catalogue, then there are still ways of keeping the site current. An web site blog to which you post a couple of times per week produces a growing website and new, fresh content. On a similar vein, you can have a current news section – either a page or a set of pages. Either of these can be worked so that some of the text is displayed on the web site home page to keep it fresh.

And an additional trick is a forum. If you have regular visitors to the website they might like to be part of a forum. Every time they add a post they are adding to your site’s material.

So why is this beneficial? Well, the more content you have on you web site the more pages and more possible combinations of keywords are on your website. By including lots of extra text there are more chances of someone finding your site.

Also, by keeping your content updated, search engines see that the site is being updated and should rate your site higher. They assume that the website is not getting stale and full of old, outdated, information. Also, by using forums, blogs, offers and the likes, real customers are more involved in coming back to the site to see what you have to offer.

So keep adding content – it creates a lot more opportunities for visitors to find text on your site and it keeps the search engines interested. And if you are looking for quick links, get in touch with local directories, such as ours at North West Businesses.

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SEO for Realtors often feels like a dark art performed with a computer. But in reality there’s a process and given enough effort anything is possible.

We’re going to look at the basic concept in this article.

What does Google look for?

Keep in mind this a basic starter article and that Google owns a lot of patents that describe how the specific algorithm works. So we’re focusing on the most important elements. We’re going to break this down into a couple pieces.

1. On-site optimization – Things you do on your website which help Google understand what your site is about.

2. Off-site optimization – Things which are not part of your site such as links from other websites.

Let’s get started with On-site Optimization.

There’s one general rule I use here. If a person can see it, Google will use it to help decide what to rank you for. So that includes the text on your website, pictures on the site and the Title Tag.

Let’s talk a little about the title tag. The Title Tag is a small piece of html code inserted just after the head tag. You can see what a title tag is saying about a website by looking at the very top of your browser, directly above the File Edit View navigation. This is perhaps the most important element on your website to optimize. Google uses this tag in the SERPS to describe your site and as such puts a lot importance on it when deciding what your site should rank for. So if your site is about Belleville Car Sales then your title tag may read, Belleville Car Sales.

When Google reads a title tag that states “Belleville Care Sales” what do you think it will think your site is about? That’s right “Belleville Car Sales”. The Search Engines do the same with the rest of the website, but the title tag is perhaps the most important piece of the puzzle and for most local businesses it may be the only thing you need to focus on when changing something on your site.

Let’s move to Off-site optimization.

Again this is not as complicated as many Realtors think it is. Think of trying to rank high in the Search Engines like a popularity contest. The person with the most friends and most important votes win. Ranking highly in the Search Engines is the same process. You need to have a lot of websites link to you, and the more important those sites are the better it is for you. What that means is that a link from the New York Times is better than your cousin’s son’s twitter page.

Links from sites which are relevant to yours are better as well. A real estate focused site linking to a Real Estate Agent makes sense and helps Google understand why you should rank for Real Estate related terms.

So can you guess what the best link would be? Yep, a topic related link from a highly authoritative site. For a Real Estate Agent that would be a link from a site like Realtor.com

The next piece to linking is something called the anchor text. Anchor text is the text you see in blue while reading a link. Your anchor text needs to be keyword focused. Again a link with anchor like, “Belleville Real Estate” helps Google understand your site is about “Belleville Real Estate”. The more sites that use the anchor text, means more votes for you to rank high for that keyword phrase.

That’s it! Rinse and repeat, get more links from related sites, the more links you get the higher you will rank.

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Link building is an extremely important part of any online marketing campaign. Since page rankings with the major search engines are influenced by the number, as well as the quality of links that direct traffic to your website, knowing how to formulate and execute a link building campaign is imperative.

The first step in any link building campaign should be to make sure that links exist on sites that you already do business with. It is usually simple to get links in such places, and they will more than likely remain there for quite an extensive amount of time. When starting out, make sure to have links in the following places:

? Vendors and suppliers websites.
? Trade associations.
? The Chamber of Commerce.
? Friends? websites.
? Customers? websites.
? Trade groups and associations websites.

Once your links have been placed with the aforementioned sites, there are numerous other steps that can be taken to efficiently build links.

Directories and Verticals

If you are serious about your website, you will definitely want to have it listed in all of the major directories, and if your website is industry specific, being listed with an appropriate vertical that services your industry will be extremely valuable. Major directories to be listed in include:

? Yahoo
? GoGuides
? Joeant
? DMOZ
? Business

Some of these major directories charge a fee, while some are free of charge, but do take longer to list your link. If you need to find out if your industry is serviced by a vertical, a quick search on the Internet will provide you with the answer.

How to Obtain Links

There are a variety of places, as well as ways in which to obtain links. There always seems to be a difference of opinion among webmasters as to what works and what doesn?t work when it comes to link building. You will need to examine your specific needs, as well as what kind success you hope to have with your website in order to determine what will work for you. Some of the ways to obtain links are as follows:

? Unique Content-Having unique content on your site may draw webmasters who place a link to your site on theirs. This is often referred to as a ?natural link.?
? Reciprocal Links-This is simple, you trade links with another website. This is usually only beneficial if both websites are targeting the same market, but are not in competition with one another. This is commonly referred to as ?link trading.?
? Writing Articles-Getting articles published online that you write is a great way to build links, as it affords you the opportunity to place a link to your site within the text of the article. Hence, the more articles you write and get published, the more links you will be gaining.
? Message Boards and Blogs- Adding a link within the signature line of posts that you make to message boards and blogs is a good way to get free advertising and build links. However, be sure to only post on high quality sites, and only on those sites that pertain to the essence of your own websites? content.

Another way to find places for your links is to simply search for them! There are virtually thousands of sites that will allow you to place a link for free, or for a very nominal charge. To find these sites, use any major search engine and type in any of the following search phrases:

? ?submit a site?
? ?submit your site?
? ?submit a URL?
? ?submit your URL?
? ?list a site?
? ?add a site?
? ?add your site?
? ?add a link?
? ?add your link?

You will discover many different sites where you can add your link. Do a bit of research, and make sure that you are placing links on quality websites that are offer relevant, authoritative information.

Since there are so many different ways to build links, you are sure to find a way that works great for you, and that will raise the ranking of your website. Remember that it is the quality of links, and not necessarily the quantity of links that is important.

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Directories help locate websites within specific or definite categories. The difference between search engines and directories is that, directories feature only vetted websites, sites that have a certain standard and contain information of substance.

One of the aims of using directories is to boost traffic. To achieve this, one must choose to be featured in large, organized directories like Yahoo, DMOZ, and LookSmart. These will drive highly targeted traffic to you site (subject specific), increase significantly the link popularity, and Google PageRank.

To maximize exposure:

? Find a category that is most relevant to your website. The category and subcategories must totally fit the subject of your site and its purpose. For example, if your site is health related business the site must feature under health and not business. Only then, will surfers seeking health related websites access yours. Do a keyword search that is relevant to your site on the directory. The directory will throw up categories relevant to the key words. Choose one which is suited in all aspects.

? Coin a title and description that will boost traffic not reduce it. The title must be ?dead on.? It should include the most important key word and if possible begin with a letter towards the beginning of the alphabet. And, the 15-25 word description should succinctly summarize the purpose or functions of your site. While being descriptive and informative, try and weave in as many keywords pertaining to your site as possible.

? Purchase keywords from one of the pay-per-click search engines or directories.

? Make the website search engine friendly.

? Pay attention to text and image content. Heavy images reduce search engine visibility.

? Use back links on appropriate directories and trade or business listings. Check out the back links used by competitors.

? Add new content regularly. This encourages visitors and search engine spiders to return. Make sure the content is keyword rich.

? Start and maintain a web log or blog. This can become an active way to boost traffic while simultaneously disseminating information.

? Market your website by printing its address on business cards, paper bags, packaging and so on. Distribute an e-zine or updates as newsletters regularly to customers and business associates.

? Consider paying search engines for improved listings and fast appraisal of your site.

? Direct content towards search engines by adopting cloaking technology.

? Run advertisements on related web sites and mailing lists.

? Adopt a reciprocal link program.

Maximize traffic by monitoring your traffic regularly. Analyze visitor movements and frequencies. Find out what is effective and what is redundant. Use cookies efficiently. Understand technology and use it to the maximum. Keep updated on new innovations and developments. Write down a workable website marketing strategy.

There are simple steps to victory: be different, make sure your website is refreshing and delivers what it promises; create a network of supporters; be honest in your business ventures; deliver on time at affordable costs; be a learner all your life, constantly innovate your website to keep stride with changing times; carve out an exclusive niche and diversify in directions that are relevant to your business module.

Create a daunting presence.

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Building links doesn’t always have to be so stressful. Many sites tell you that they’ll increase your links by 1000 overnight if you spend $39.99! I’m here to tell you, it’s not the quantity, it’s the quality.

Although quality does help, it’s hard to judge what is quality and what isn’t. The first comes first, reciprocal links aren’t all that great, so don’t spend hours upon hours of sending hopeless spam mails to sites who, if you had good content, would link to you for free.

The best way to gain links quickly is article submission. One article, if well written and of high quality, can generate 10-15 links. Think of the possibilities! Write one article a day for a week and you may end up with 100 links. And that is, 100 non-reciprocal links.

Why are non-reciprocal links so important?
Well, I will tell you. Search engines, such as Google and Yahoo!, are now counting reciprocal links for less. There is even speculation of the recent update that Yahoo! is penalizing sites which have links pages.

Even if this were not the case, non-reciprocal links are more important for one reason, visitors. Visitors don’t like to see sites with worthless links to websites they don’t want. Why have a link to a travel website if you are in entertainment (besides the obvious, but you get the point)? Even if you do have a reciprocal link to a site which is your competitor you may lose visitors by giving them a higher link popularity.

Should I not link to anyone then?
No. In fact, you should link to as many authoritative sites as possible (authoritative sites are sites which are ranked 1 or 2 throughout your genre).

Links are very important on every site. Don’t just give them away, choose carefully. Link to authoritative sites with great content you know your visitors will appreciate. Just ask yourself, “If the links are not for the visitors use, what use are they then?”

So, I’ve done the whole article submission thing, what other ways can I gain link popularity?
Directories and great content. Content is king and is becoming more-so with the evolution of Search Engines. When a site owner finds an article useful he or she generally places a link to it, even if it is just a blog, it’s still a link. But whatever you do, don’t do the silly thing and spam blogs, that will only get you banned.

Directories are also a major part. If you can write a great description and have an editor in your field at DMOZ.org, submit it and forget it. Either you will get in or you won’t. If there isn’t an editor, try becoming one. It will only take a few hours of your time, just don’t get too hopeful.

If you can’t get in DMOZ, don’t worry, there are tons of other useful directories out there. Tons of FREE directories. Don’t spend $10-$20 on a directory submission unless you know they are worth it and can generate quality traffic. Google and others are starting to crack down on directories who require a fee in order to get listed.

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I started up my Central Florida Surf Report website in January 2005. I was receiving around 40 unique visitors a day from word-of-mouth traffic. Being out of the website design business for about 2 years, I didn’t even know what Google PageRank was. I had no idea that backlinks with anchor text was what ran the search engines nowadays.

After realizing this by reading on the forums over at GeekVillage I decided I better get jumping on my link campaign. I started going around the internet in search engines and e-mailing potential link partners that had the same basic content as my website.

Many of the people liked my website design and content, thus giving me a high trade link success rate. In my niche ’surfing’ or ’surf reports’ most of the webmasters aren’t out to get money or take your search engine rankings, so it was actually a little easier getting backlinks.

For about 4 months I was manually doing this by hand and only got up to around 250 backlinks in MSN and Yahoo!. Hardly any backlinks were showing in Google, but everyone knows that Google doesn’t show the correct amount of backlinks. Even right now it shows link:www.cflwaves.com as having ONE backlink.

In June, I finally decided that I was over the process of manually finding the link partners. I started using the program Arelis and was amazed at the ease of use finding new link partners. I DID NOT like the fact that the program didn’t show me any of the pages PageRank though. I only used Arelis for about 3 days, getting around 25 backlinks.

I started searching around in the internet for an alternative and stumbled into SEO Elite by Brad Callen. I downloaded the demo and was amazed at the results I was getting. I had picked up about 50 backlinks in only 2 days of use. Then I saw Brad introduced the new Project 8: Find and Submit Using Link Submission Forms.

After watching Brad’s tutorial videos on this new project, I IMMEDIATELY went and purchased the product. After the first day I had already picked up 50 new backlinks using this new feature.

The keyphrase that I was targeting was ‘Central Florida Surf Report’. If you check MSN, I am ranked #1. If you check Yahoo! I am ranked #1. If you check Google I am still ranked #3 but I am pretty sure after the next Google update I will be #1. The cool thing about it is that since I was targetting ‘Central Florida Surf Report’, it eventually rolls over to ‘Florida Surf Report’. On MSN I am #1 for ‘Florida Surf Report’. On Yahoo! I am #1 for ‘Florida Surf Report’. On Google I am #15, but this should also go up the next Google update. Rolling over again, it eventually turns into ’surf report’, currently on MSN I am ranked #13 for this keyphrase. It is very exciting to watch all my work actually pay off.

My traffic has tripled since January, and this month (August) I am expecting to receive from 11,000 – 12,000 unique visitors. Pretty good for a surf report website where all I do is update the surf report daily and forecast every few days right? This website is currently earning me over $600 a month in Adsense revenue, and that is increasing every month.

It is important to note that not all of your traffic comes from the search engines. When you are trading links with other websites, you also receive traffic from their websites, so the more backlinks you have, overall the more people you have!

These results are all due to the SEO Elite software by Brad Callen. Now here is my detailed project by project review of his software:

Project 1: Analyze backlinks using a specified search engine
________

This project allows you to analyze your competitors search engine backlinks using any of the major search engines. The program will show you what anchor text people are linking to them with, the IP address of the website, the PageRank of the website, the Alexa Rank of the website, the Page Title that the link is on, how many outbound links the page has, and how many total links the page has. This project also shows you in an easy list how many PR0-10’s and their percentage that are linking to the site. It is kind of hard to explain so here is the format:

PR = 0 520.1%

PR = 1 810.5%

PR = 2 1313.3%

PR = 3 4543.3%

PR = 4 2420.4%

PR = 5 1210.2%

PR = 6 43.7%

PR = 7 00.0%

PR = 8 00.0%

PR = 9 00.0%

(Not my site’s statistics.)

Project 2: Find and Email High Page Rank Link Partners
________

This is my favorite project of the whole program. It lets you find and email people that have atleast the minimum PageRank that you specify. You can find sites based on sites that link to your competitor, based on a search term, or from a links page – such as if your competitor has a long links page, and you want them all to link to you as well.

All you have to do is start the project, then load up one of your e-mail templates, select multiple e-mail addresses from the list and SEO Elite will send an e-mail to every single one of them. None of the receivers know that you have also sent that e-mail to another person. You can also customize your site templates to include the receiver’s name and website URL, so that the emails do not look machine generated.

Project 3: Analyze allinanchor, allintitle or allintext.
________

This project allows you to enter a keyword and analyze the top 10 ranking for allinanchor, allintitle, or allintext.

Allinanchor shows you the top number of websites with that particular keyword in their anchor text. If you are ranked #1 for allinanchor, you should soon be ranked #1 for that certain keyword.

SEO Elite is the most advanced, revolutionary SEO software ever to be created and it is still the worlds leading SEO software.

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About two months ago I started my own blog and I soon realized how hard can be to get some traffic to your site. You submitted your website to the search engines and finally got indexed, but if your site appears on a 5th ot 10th results page for a specific search, this will not bring a lot of traffic to your site.
Sounds familiar?

Well, bringing some quality traffic to your site is not that hard at the end. By putting some little effort in it I was able to achieve a pagerank of 5 in only one month and that drives pretty much traffic to my blog. My site was also showing in the top ten results on google for some really competitive keywords with millions of total results and I’ve done all this in weeks!

To drive good traffic to your site, you need to pay attention to two things:

1) Have quality content on your site
2) Have quality links pointing to your site ( or even better if you are able to exchange links )

I can’t help you much with your site content, since it depends a lot on your website, but I can give you some advices on how to find good links pointing to your site.

Linking is one of the most important factors in the search engine optimization process. The number and quality of links pointing to your site show how famous your website is and the Google’s pagerank is in fact calculated from the links pointing to a page, that’s why the pagerank indicates how important a page is. The Pagerank formula is quite simple, the pagerank of a page A is an adjusted sum of the inbound links pointing to page A. And the value of a single outbound link from page B is calculated by dividing the pagerank of page B by the number of outbound links on page B.

Now let’s take a look at where you can place links to your site.

1) Public forums – there are many public forums and places for discussion on the internet. Search for forums that you like, take part to the discussion and leave your link under your signiture. Remember to leave some quality posts, if you will just leave links you’ll be easily banned.

2) RSS feeds – If you own a blog or you have a RSS feed for syndication on your site, there are dozens of sites that will publish a link to your site or even distribute your content for free.

3) Digg.com – A really high traffic website with links to articles. If you can have a good article linked from Digg, it will drive you tons of traffic.

4) Article exchange – If you are a good writer and have the time to write, you can find hundreds of sites that will publish and distribute your article and they will all link back to your site.

5) Link exchange – If you find some good websites related to yours you can ask the webmaster if he would like to exchange links.

6) Own a blog to promote your site – blogs are so popular today that even bigger business websites are starting their own blogs. A blog can be a really powerful tool for marketing your site. It can attract thousands of fresh, targeted visitors to your site for free and can help you earn a #1 ranking in the search engines, and drive truckloads of highly targeted traffic to your site.

And remember, always look for quality and try to put links on pages with high pageranks.

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One of the most time and cost effective methods of Search Engine Optimization is though the use of directory submissions. When online businesses want a way to effectively promote and gain exposure for their websites they turn to quality web directories. There are many other articles and blog posts all across the internet documenting the benefits of link popularity and the use of web directories. By submitting sites for review at quality web directories you can obtain relevant, quality inbound links to your website to help improve search engine results and traffic to your website.

What a quality directory does is human reviews of available websites to determine their quality and if the site meets directory standards list them in the most relevant category to the site content. When directory visitors are searching for sites based on content they will find relevant sites and be directed to them. This will result in direct traffic to your website. This results in increasing your sites reach and exposure to internet traffic.

Other benefits of quality directory submission include link building benefits.

When you increase the number of quality inbound links to your website through directory submissions, it opens more doorways to your website for traffic to find you. This traffic is more relevant which means higher conversion rates along with more visibility.

The increased link popularity you achieve with quality directory submissions will also help you gain better search engine positioning for relevant searches. Directories of quality are frequently crawled by all major search engines which will quickly find your link, follow it and index your site. By having a listing there your site will gain exposure to all the major search engines. Increasing the visibility of your site to search engines on quality directories will mean more frequent indexing of your site to pick up new content and improve search result rankings for those relevant terms.

If you use relevant keywords in your link text without spamming your link building efforts can be amplified as the keywords within the links will be seen as relevant to the content of your site and result in higher rankings for those relevant searches. That means the traffic that is directed towards your website will be targeted towards your sites content.

That means by submitting your website to quality web directories you can brand your websites products and services by using your brand in the anchor text of your links. Just like with targeting keywords, this targets and builds company and brand awareness to your clients and customers.

One thing you should be aware of when conducting a directory submission campaign is that there are many different types of web directories available on the internet. Most are of a lesser quality which will limit the results you achieve with them. If you focus on well maintained and promoted directories you will achieve much better and quicker results with less effort. We all know that in this day and age time is a valuable commodity. Just below you will find a link to another article that can further explain the different types of directories and how to tell quality.

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SEO may not be that difficult, but it certainly is not easy either. If you want to rank well in the search engines there are some rules that you need to adhere to. When it comes to ranking well in serps the common perception is that MSN is the easiest followed by Yahoo and then Google. The thought is that Google places too much value on older pages. That means that even if your website has a lot of relevant content it may not rank in the top ten for your main keyword.

All right, let?s get to the point. The first thing you need to work on is links. You need links and lots of them coming from sites that are relevant to the content on yours. For some search engines relevancy does not matter as much as others, but for Google is matters big time.

Now where are these links going to come from? That is the question. They can come from quality web directories, article directories or from other sites that relate to your niche. You gain the relevancy in directories by submitting to the most relevant category to your website. With directories you should be careful of any site that has more than 20 outgoing links listed per page, displays excessive ad-sense or banner ads. Plus some other more advanced items to look for in SEO enhancements, unique on-site content and additional features.

You can also receive back links by writing and publishing relevant articles on article directories. Make sure that you include keywords that you are targeting within the article itself. When writing the article keep it on point and have fun with it to make it something people want to read. You can use examples to make your points and bring more credibility. Most of all include the link back to your website within the author resource box. Without that the whole process is kind of pointless. Once the article is written search for some article directories and start submitting.

Reciprocal linking is not recommended as Google frowns on this activity. Excessive reciprocal linking could result in punishment in the search engines or even banning. If you take part in this activity do so with moderation and extreme care. Three way linking was developed to get around being able to detect the link exchanges, but Google claims to be able to find those kinds of reciprocal linking activities also. Frankly with the minimal reward of reciprocal linking the risk is too great.

Good optimization for search engines will take time. It does not happen overnight so prepare for a consistent hard approach to it. There is a certain amount of enjoyment in achieving goals and modifying strategies as the search engine algorithms change. Keep in mind that if you focus on Google the rankings in the other search engines should also follow.

SEO does not have to be expensive, but it will take an investment of some part from you. Either money or time, if you choose to go low budget be prepared to invest your time.

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This article covers a much discussed topic in the SEO community. Also, clients and often site owners come up with questions about what links to get, and how to get them. Note that I will not consider reciprocal links here, because of better alternatives, and because their effectiveness only applies to a small number of sites, who use them under 10% of their overall link ratio. I will review the main types you want to get for your site.

The natural one-way links.
This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the ?intent? of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don’t overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.

Linkbaiting, or link bait.
This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the ?bait? you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.

Paying for links, or paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest ?Google Slap? effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.

Bad links and their effects.
Outbound links play a big role in the way search engines determine who your ?neighborhood? is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.

By Utah SEO Jose Nunez

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Any webmaster or affiliate marketer who wants to make money online is faced with huge amounts of competition these days. Getting a top spot on the search engines has always been the best way of drawing in traffic in the hope of making sales, but this is hard when up against huge businesses who rank at number one for all of the top keywords in your niche. However, small webmasters now have the same fighting chance thanks to SEO Elite 4.

Achieving a number one position for your targetted keyword will increase traffic significantly the traffic will be targeted and generally will convert much higher than other types of traffic.

Search engine traffic is constant and generally stable and it improves over time. It is important to build a website using several types of traffic however search engine traffic is important for the growth of any website.

However achieving a number one position in the search engines can often take a lot of time and become very time consuming. It is important to know what you are doing and how you can achieve these rankings, however if you have not got time to learn how to do it yourself then there is always SEO Elite.

SEO Elite is a new tool that can help webmasters of all levels to rank well in the top search engines: Google, MSN, Yahoo, AltaVista and more. To rank the top of these manually would take weeks and weeks of time, which will often be fruitless for competitive keywords. SEO Elite is a tool that is only a fraction of the cost of hiring an SEO expert, but that will help improve your rankings with just a small amount of initial work and research.

This program is so successful that it is now in its fourth version, incorporating the very latest techniques in SEO. Not only this, but it comes with a variety of extra features that just are not found with any of its leading rivals. This includes a variety of ways to find suitable back links for your website, how to get the edge on big competitors, how your site ranks for certain keywords and how many sites are still linking to you.

SEO Elite 4 is more than just one product, it is a whole range of products and techniques in one valuable package that costs a fraction of the price of what you would get if you bought these elsewhere.

The program is great for a casual or technically-minded webmaster, so try using it today to improve your search engine rankings and your business before you waste any more time!

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Link building is one of the great sources for promoting your website higher on the major search engine. It provides your websites to improve rank, so it also helps to improve your business. Rarely, there are available sources that provide what is link building and necessary elements that could help link building for beginners.

Here we are going to explore all about link building. Before we start on this topic, you must to know that why to create this not what to create to build a link. Lets see, link are nothing but a ?vote? that means for search engine that your site has gone this much vote. Of course, it brings certainly changes if you are an internet marketing business. These all tons of votes are counted and it influences finally to build your website to be a higher page rank. But keep in mind, these loads of votes does not mean that they are simple a vote, it varies from the context of other websites that vote for you. Getting loads of votes can not be always a good and valuable for your business. Let?s see it how? Unlike the voting system we have in election process of parliament. This differs from that one because the vote that is posses has some different values. If you vote for yourself that means you have a higher value than any other because you are the content writer for google.com domain and you would have right to provide a higher rank for the website you are working in. There are various things that distinguish these votes because of that gives a significant meaning and changes to the websites. If you are going to get votes that does not mean all the votes has equal meaning for your websites.

Building link is not so easy. There are the various factors that make them differs. Let?s explore them, the strength of the sites gives you significant meaning for your website it is being voted. If a site with Page Rank 7 links to your site that is Page Rank 3, then Google see it differently. From the Google eye, the value of Page Rank 7 is much bigger than the Page Rank 3. If you have a link of Page Rank 7, it means your sites vote is get a higher vote. The anchor text is also a key for promoting your website because you must have to notice that the key that you are using should brings a significant meaning for the links that you asked Google for a Page Rank. Nevertheless, these anchor text allows the website to promote for a higher business solution that brings a good marketing for the people who business.

Hope you like the article.

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Google’s well-known page rank or “PR” is one important factor that online marketers must consider when designing web pages and marketing campaigns. The way that page rank is determined is a hot topic amount experts in Search Engine Optimization.

You can find reviews of page rank software here .

It’s well known that Google uses a complex algorithm to analyze web pages in order to figure how well they should be ranked. The precise things that Google uses to ascertain page rank is a closely guarded secret. It is however well known that one key thing they take into account is the number of other pages which link to a specific page, or create so called “back links”.

Google’s argument is that page rank should be determined by a page’s natural popularity, not by artificial means. In other words, Google wants the page rank to reflect real interest in a page, in other words its relevance to specific search terms.

There’s a ton of info on the net about back links. How people get links is, as most everything else about page rank, controversial. One method of getting back links was to simply buy them from others or through a link broker, which is a practice that is now discouraged by Google.

Some disagree that this method of determining page rank is all fine and good and noble, while others think it’s a heavy handed, arrogant overbearing and perhaps infused with some sinister motive on the part of Google.

While the reason goes back and forth about why Google changed the rules, it is still a fact of life that back links are an important part of how a page is ranked. Page rank is clearly an important issue if you are marketing online.

Simply put, if your page drops below the first page of results from an search query, it will effect traffic to your site. Since traffic equates to prospective customers, getting a high page rank is important, especially if you are selling online.

It is generally acknowledged that there is a difference in the quality of different links. It is not only the number of back links a site has, but also the quality of those links. Once again this is an area of considerable debate and controversy.

So called “reciprocal” links have a bad rap in so far as page rank is concerned. A reciprocal link is one in which sites trade links, often expressly as a means of improving page rank. Apparently Google discounts so called reciprocal links. This means that a page using reciprocal links would not benefit page rank.

The existing Search Engine Optimization wisdom is that Google favors so called one way links. As the name suggests these are links which point from one site to another site without any kind of reciprocal link.

The prime case for this favoritism of one way links is simple. The reasoning here is thought that a site with lots of links pointing to it is offering information which others consider to be of high value.

In other words it’s page rank will echo that others consider it to be a good site by virtue of the number of links they have created to that site. Irrespective of your point of view on if this reasoning is valid, it agreed by leading SEO experts that that back links, and the quality of those links is considered when page rank is calculated.

The real issue for most internet marketers is about how one goes about getting valid and valuable links to your site. In this regard there are two basic approaches – Do it Yourself (DIY) or Outsourcing (OS).

The DIY method can be a time consuming and arduous task, but it has considerable merit for a number of reasons. First among these is simply that it is one means of carefully building the kinds of relationships with other sites that make help increase page rank naturally – which is what Google is looking for.

Outsourcing link building can be done through a variety of agencies who specialize in this technique. There are a number of companies online that claim to provide a matching service which allows one to get back links from other sites. The idea is that they match yours with other sites already in their database which have “related content”.

Outsourcing does have some risks since you have may have no control over how links to your site are in fact created. Before signing on to any so called link building program you need to be aware of their policies and practices. Caution is certainly a good word to use when it comes to outsourcing your link building to others.

So called social networking is swiftly becoming a popular method of getting one way inbound links to a website. At this point in time this technique might be termed experimental. However some of those using the method are reporting considerable success in quickly improving page rank.

According to Google there are in fact hundreds of factors which go into calculating page rank and back links are only one of these. Clearly Google will not share all these factors since others would use that information to compromise the integrity of Google search results.

What is well known and obviously important is that the number and quality of back links are a central part of how a page is ranked by Google. Attention to this detail is as important to online marketers as any other aspect of their venture. It is something which should be well understood and carefully considered in any marketing strategy.

It is important to note that you should be careful to focus on building websites and web pages which are properly optimized for search engines. Back links, while being important are only one aspect of getting a page well ranked.

When creating web pages or writing blogs as well as creating articles for use in a marketing program, optimization for search engines needs to be forefront in your thoughts and very much in your planning. We all have to do the “Google Dance” and it is important to first learn all the steps, success simply depends on it.

Serious thought should be given to exploring the internet for specialist resources to help you, such as these reviews of search engine optimization software

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If you have a website of your own you should know that you don?t get traffic by letting your website just sit where it is. You need to point visitors to your website somehow. There are a myriad of different methods internet marketers use to get people to come to a website. These include and are not limited to, paying to get an ad on another website, pay-per-click advertising, and advertising on an ezine, or an online newsletter with many subscribers. These are all very effective ways to get traffic to your site. The strategies you need to use to make these work well have been discussed over and over again. They are also very expensive in most cases. What I want to discuss is a free way to get tons of targeted traffic.

What I am referring to is search engine optimization (SEO). This is when you change some things about your site to get them as high as you can on a search engine. Have you ever used a search engine? That?s a foolish question because these are used by everyone. When you do use Google or yahoo to find information or products what do you click on? You probably click on the first one on the list. This is because most likely this is the best site of the certain keyword you are searching for. One way to get your site rated highly on a search engine page is to have a content rich site with your own high quality content.

If you search some key words and scroll down to some of the bottom sites on the page you can see when you click on some that there content is not really that good, but they are still ranked 9 or 10 out of thousands of websites for that topic. This is because some people take advantage of the ?search engine system?. This is the system followed that chooses where you site will rank on a search engine. The goal of every search engine is to try and catalog every single site on the World Wide Web. Unfortunately this cant be done so they can only get some websites added to there “catalog”. They usually focus on the content rich sites.

There is a way to manipulate search engines to help raise your page rank. These methods are not easy to administer and they are amazingly time consuming. Some include changing the hltm or css coding of your website and your Meta tags. Search engines categorize your website in a key word. One way to help your page rank is by repeating a key word over and over again in a certain content page. If you ?overstuff? a page with a certain word you will be penalized so I would advise against that. If you?re not a coder or a professional page designer you will not be able to use the Meta tag changing. If you do know how to manipulate code then you probably already know about using the key word in them.

In internet marketing there is a way to automating everything. Of course someone had to come along and create software to automate search engine optimization. I use software for everything; it?s a way to be more efficient and free up your time for more important things, or other aspects of your website. If you automate search engine optimization then you can worry about your content, format, product quality, or many other aspects of internet marketing. Automation is a way to get your work done with less work. It can be looked as like a sort of an exchange. You trade the work you have to do for a small dollar price. Of course it also does the work better, in some cases, then you could. In these cases it actually creates income.

SEO is a way of getting free targeted traffic to your site. If you want your site ranked high ona search engine page, all you need is a website with a lot of good content to keep people coming back and haing each page packed with key words, but not too much. The recommended amount is 7% or 7 per100 words. This may seem like it is easy enough but it is actually hard to make a quality article with repeated words. To make it easy for yourself I recommend you invest in automation of the process. SEO can be done manually and is the best free choice for getting targeted traffic to your site.

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Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.

Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.

Why search engine optimization?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block ? do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are na?ve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ?known? soon. Known to whom? ?Why, Google will know me? is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google?s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ?trekking in Himalayas? in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ?trekking in Himalayas? is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.

In a previous article [http://www.prioriti.in/blogs/?p=48], I have dealt on how to include keyword phrases to write an optimized content. To be sure, other than optimization you will need quality incoming links as well. But that is a different story.

The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.

5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs? (search engine result pages), even if you have not done much of an optimization (for example, xe.com?s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.

6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.

7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ?votes? in favor of your website. A good quality link carries considerable weight in the eyes of search engines.

8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.

Summing up ? the aging factor

In Bengali, my mother tongue, there is a saying, which when roughly translated, means ?seasoned paddy-grains make more rice?. In SEO parlance, nothing beats if you are at it for years. Search engines love the aging factor. Create good content. Allow it to settle. Revisit it to update occasionally. Repeat the cycle.

In other words, search engine optimization is all about letting it known that your website is a treasure-hub of great relevant content that only gets better as time passes.

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